Landing Page.

What Is a Landing Page?

What is landing page?

• A landing page in digital marketing is a standalone web page, which is created for a marketing or promotional campaign. (डिजिटल मार्केटिंग में लैंडिंग पेज एक ऐसा वेब पेज है, जो मार्केटिंग या प्रचार अभियान के लिए बनाया गया है।)
• It's where a visitor "land" after clicking on a button in an email, or web-based ads from Google, Bing, YouTube, Facebook, Instagram, Twitter or similar. (यह वह जगह है जहाँ एक visitor एक बटन पर क्लिक करने के बाद,  Google, बिंग, YouTube, फेसबुक, इंस्टाग्राम, ट्विटर या इसी तरह के वेब-आधारित वेबसाइटसे जुड़ता है।)
• A landing page usually have multiple objectives and promote experimentation, landing pages are designed with a specific purpose or aim, known as a call to action (or CTA, for short). 
• Landing pages the best choice to improve your marketing campaign success levels and reduce the cost of gaining a lead or sell.

Types of Landing Pages

• You can see a lot of variety out there, depending on the circumstances of the business, but there are only three types idealized landing page.

1. Lead Generation Landing Pages. 

• These pages also known as "lead gen" or "lead capture" web-pages, these use a template as a call to action. 
• This method almost always gathers lead info, such as visitor's names and email addresses. (यह विधि हमेशा लीड इन्फोर्मेशन को इकट्ठा करती है, जैसे आगंतुक के नाम और ईमेल आदि।)

• B2B advertisers and businesses offering high-ticket products use this sort of landing page to build a list of potential buyers. (You can read other expert-certified lead gen techniques here). 
• Occasionally, they provide something free, such as an eBook or webinar, in return for contact information. 

2. Click-through Landing Pages. 

• Click-through sites are also used by ecommerce advertisers to go straight for purchases or subscription. (ई-कॉमर्स विज्ञापनदाताओं द्वारा, क्लिक-थ्रू साइटों का उपयोग सीधे खरीद या सदस्यता के लिए किया जाता है।)

• These typically have a quick click as the call to action, which brings the user into the shopping loop (like the app store) or completes a transaction.

3. Driving Traffic to Landing Pages

• For your landing page to work, you'll need to load the funnel full of visitors. 

How Do Landing Pages Work?

• A person sees a call to action and ends up on a landing page with a form.
• The person fills out a form, which converts them from a visitor into a lead.
• The information from the form fields is then stored in your leads database.
• You market to the contact or lead based on what you know about them.
• When you are using a campaign analytics platform, you will be able to see what the lead bid has been based to, what they have been based, and what other experiences they have had on the page. (जब आप एक अभियान एनालिटिक्स प्लेटफ़ॉर्म का उपयोग कर रहे हैं, तो आप यह देख पाएंगे कि लीड बोली किस आधार पर लगाई गई है, वे आधार क्या हैं, और पेज पर उनके अन्य अनुभव क्या हैं।)
• A nurtured lead is more likely to become marketing qualified lead (MQL) and travel further to full marketing funnel. 
• It helps show your campaign effort's return on investment (ROI), which makes the sales staff satisfied.

The Conversion Process

• Because the landing page is the key part of the conversion process, there are other tools that work together to render a good conversion.

Conversion processes of Landing page

Calls to Action (CTAs): 

• A CTA can be any image or text line which prompts your visitors to complete a particular action. 
• CTAs advise the user where they can click on landing pages to enter the product. 
• The more the CTA resonates with the landing page and other pages on which it is being advertised, the more likely a tourist is to move.

Create a great Landing Page: 

• The landing page itself carries the form a client filled out to enter the product. 
• As previously stated, its main aim is to clarify the advantages of a given deal and to inspire users to turn to sources. 
• Upon submission of the form a visitor will be guided to a "thank you" tab.

Thank You Page: 

• While there are lots of applications or links which provide you thank message, it is advised that you have a dedicated thank you page for your new lead. 
• Thank you sites have a "download now" button to get the update you promised on the landing page by tapping on new leads. 
• Thank you sites are an great way to continue the sale process and push the lead down the marketing pipeline, in addition to hosting the bid. 
• Secondary offerings (case studies, workshops, webinars, and more) will be seen on the thank you page in another form or similar CTAs to persuade the lead where to continue next.

Landing Page creation steps

1. Create a Compelling Headline.
2. Efficiently Convey the Value of Your Offer. 
3. Include Bullet Points.
4. Build the Form.
5. Remove Site Navigation: When building your landing page, you want to remove any opportunity for your visitor to leave the page. 
6. Insert Images.
7. Add Social Sharing Icons.

Landing Page Example

Promotional Tips

• If the landing page is available to you, the work is not over. 
• Actually it's just begun. You need to get users to look at the landing page — if not, what was the point of making it? 
• Below you can find top tips for supporting your landing page.

CTAs: 

• CTAs are a great way to promote landing page content. 
• Keep in mind, the CTA needs to resonate with the content it lives on  the landing page. 
• The more cohesive these assets are, the more likely people will be to convert. 
• Put the CTAs on site pages with a lot of visits that are relevant to the offer. 

Email: 

• Email is a smart way to get your landing page advertised. 
• Give an email offer to a selected list, as opposed to a whole email account. 
• The more relevant the list becomes about the landing page, the higher the chances that users will be moving. 
• Do not feel like solving a problem on this; a lot of the material of the landing page can be re-purposed via emails.

Social Media: 

• Facebook, as you're probably aware, is a perfect way to spread the news about your content. 
• Pick the few channels you know the people are in and actively advertise on those channels. 
• Don't advertise it on a Facebook profile only because someone else is doing it — think if the people are active Facebook users. If not, it's possible you will look elsewhere.

Paid Search Traffic

• Most search engines include paid advertising.

Landing page vs Home page

Landing page Vs Home page

Difference b/w Landing and Home page