E-Commerce

RATIONALE

• This tutorial is specially designed to help you master the essential disciplines in digital marketing, including search engine optimization (SEO), social media, conversion optimization, web analytics, content marketing, email, and mobile marketing. 
• Digital marketing is one of the world’s fastest-growing disciplines.

LEARNING OUTCOMES

After undergoing the contents, the learner will be able to...

• Understand concepts of E-Commerce.
• Identify core concepts of digital marketing and the role of digital marketing in business.
• Develop marketing strategies based on product, price, place, and promotion objectives.
• Understand how they can use digital marketing to increase sales and grow their business.
• Formulate marketing strategies that incorporate psychological and sociological factors which influence consumers.
• Hands-on experience in using Analytics Tools eg: Google Analytics for report extraction and campaign measurement.
• Analyze marketing problems and provide solutions based on a critical examination of marketing information.
• Understand the opportunities for deploying emerging digital marketing media and techniques.
• Implement online campaigns for your business and marketing problems within the organization by learning AdWords Campaign Management.

E-Commerce Related Topics

• Electronic Commerce.
• Advantages and disadvantages. 
• Objectives of Digital Marketing.
• E-Commerce Business model Setup.
• Business models of e-commerce B2C, B2B, C2B, C2C.
• E-Governance. 
• Four C’s (Convergence, collaborative, computer content management, and call center). 
• Supply Chain Management.