Principles of Digital Marketing.

The Basic Principles of Digital Marketing

Principles of Digital Marketing.

• Search engine optimization (SEO).
• Content marketing (links closely with SEO).
• Pay per click (PPC – also known as cost per click).
• Display advertising/banner advertising.
• Social media.
• Email marketing.
• SMS marketing.

• It looks like a lot, but don’t worry. Most of these are easy to get a handle on. Digital marketing uses all of these elements to deliver a primary objective.
• The aim is to create a “funnel” to push users through. Then to encourage them to take a specific action at the end of the funnel.
• For example, you might want users to give their email addresses to you for a mailing list. Or to sign a petition. Or, of course, to buy or book a product and service right then and there.
• There are five key steps to think about some key concepts

1. Acquisition – This is the part where you get a user’s attention.
2. Click-through – The point at which a user comes onto your site.
3. Call-to-action – Your site encourages them to take the desired action.
4. Conversion – The user takes the desired action.
5. Retention – How will you keep them coming back?

Let’s take a closer look at the elements and basic principles of marketing online and how they deliver the outcome you want to see.

1. We don’t do digital marketing but rather, as the head of brand at P&G said, we market in a digital world. Digital marketing should be fully integrated with traditional marketing.
2. Marketing should be judged on its contribution to business goals such as leads, opportunities, lower customer acquisition costs, and revenue, and not just marketing campaign metrics like opens, shares, and time on page.
3. The customer should be at the center of all marketing, rather than the product.
4. Use digital programs to personalize delivery of the right message to the right audience (person) at the right time.
5. Use data to optimize programs. As Deming said, “Without data you’re just another person with an opinion.”
6. Bring an attitude of experimentation and constant improvement to the work. Recognize that what works for one industry, or company, or product, or audience, may not work for another.
7. Be open to change, because what customers want and competitors are doing is likely to change increasingly frequently.

Related topics

• Defining Digital Marketing.
• Setting Digital Marketing Objectives.
• Set of activities of digital marketing. 
• Search Engine Optimization (SEO). 
• Types of Search engine optimization (SEO).
• Search Engine Marketing.
• Google AdWords.
• Social Media Marketing: Facebook, LinkedIn, YouTube.
• Display Advertising – Contextual, Behavioral, Targeted. 
• Content Marketing & Blogging.
• Lead Generation : Marketing Offer – Attractive / Relevant Offer.
• Landing Page –Offer’s details with form. 
• Conversion Page – Thank you page. 
• Email Marketing.
• Video Marketing. 
• Responsive Design. 
• Google Analytics.