Email and SMS Marketing

What is Email Marketing?

• Email marketing in its most basic sense is the use of online to advertise goods or services. But a better definition of email marketing is the use of email to build relationships with potential clients or consumers (अपने सबसे बुनियादी अर्थों में Email marketing का प्रयोग वस्तुओं या सेवाओं का ऑनलाइन विज्ञापन करने के लिए  किया जाता  है।).
• Email marketing is one category of online marketing that includes online marketing through websites, social media, blogs and more. 
• It is basically direct mail sent electronically, rather than through postal service. This kind of marketing can be used to create or chase customer relationships.
• There are some things email marketing does. It gives you the opportunity to collect information from potential customers whenever you want, and the ability to reach them. 
• With email marketing – you can send out a broadcast whenever you want to reach your audience.
• Email marketing should be used as a way to build a relationship with your audience. 
• Email and SMS messaging are great ways to ensure loyalty among existing customers. Once you have their details (and permission) you can share information on the latest sales and so on.

Email Marketing

Why Email Marketing is Essential to Business

There are several reason to use email marketing which are given below..

• Everyone uses email.
• Mobile devices allow people to check emails.
• Email is a great way to inform your customers.
• Email inspires action.
• Email builds relationships and credibility(ईमेल संबंध और विश्वसनीयता बनाता है।).
• Email is scalable.
• Email is measurable.
• Email lets you build brand awareness and appeal.
• Email is perfect for personalized, targeted messaging.
• Email’s a great channel for customer acquisition.
• Email generates website traffic.
• Email drives sales.
• Email is cost-effective.
• Email marketing is easy to adjust.
• Emails are versatile by nature.
• You own your own data.
• Email and marketing automation combined make communication smooth and efficient.

Email Marketing Tips

• Create your own list. All you'll do by sending unsolicited email is switching off most of the people you're hoping to become clients. 
• Whether on your website, in your store or at an event, make it clear when customers choose to receive emails.
• Don't just send out advertisements all of the time to buy. Use your emails to create customer relationships by sharing your or others ' knowledge, providing them with tips and insights they may appreciate. 
• Share information about you and your business that will let them know more.
• Treat for your list well. Recall that the people you connect with through email trusted you with their information; they deserve your respect. 
• If you want an opportunity to convert them for your brand from consumers to supporters, and even evangelists, then make them feel different.
• If you are doing a newsletter, stick to a timetable. Sending email to your subscribers on a normal day or days will help them know what to expect from you and when.

Advantages of Email Marketing

• Cost and convenience are the two main advantages of email marketing. Compared with other marketing forms, emailing is a cheap way to advertise your business and its products or services. Setting up and monitoring an email marketing campaign is also extremely easy which makes it easily accessible to small businesses.
• For example, you can add a newsletter sign-up option to your website, and then submit newsletters to the list of emails that accumulate as people sign up. A monthly email is a simple and effective way to give you business updates, upcoming activities and special offers. Additionally, email software makes it easy to schedule automatic promotional emails for clients who haven't recently purchased them.