What is SEO and how it works?

What is SEO?(SEO क्या है?)

• SEO (Search Engine Optimization) is a tool for distributing information, links and photos to your website, keywords that are unpaid to draw traffic and rank your website at the top of any search engine. 
• This unpaid optimization provides a great experience for the consumer.

What is SEO and how SEO works?

Prerequisites for SEO(SEO के लिए आवश्यक शर्तें)

1. You should have a website and access the control panel in order to do SEO.
2. The website should include relevant content including images, information on quality, readable fonts and a clear context.
3. The website should be accessible and easy to navigate.
4. Tools we use to customize the Search Engine i.e. Google webmaster, planner of keywords, etc..

1. You should prefer a user-friendly theme (आपको User के अनुकूल theme Select करना चाहिए)

• To create your website, it should be simple and understandable to build your website altogether. 
• If the user finds this frustrating, they will bounce instantly from your website regardless of how good the content is, thereby increasing the bounce rate.

2. Website should be compatible with mobile platforms (वेबसाइट मोबाइल प्लेटफॉर्म के साथ compatible होनी चाहिए)

• Maximum users are now browsing through mobile phones, and if your website is not mobile compatible and can not be viewed easily on the mobile screen, you may lose a potential customer.

3. Website’s loading speed

• If any website takes a long time to load, then you must focus on the consistency of your plug-ins or content or the resolution of your images. 
• Having more time may cause the user to lose patience, and may miss your website.

4. Connect your website with social networking websites (अपनी वेबसाइट को सोशल नेटवर्किंग वेबसाइट के साथ कनेक्ट करें)

• Websites such as Facebook, Twitter, LinkedIn and so on can help you increase your brand awareness and boost online exposure for the website.

Different-2 types of SEO

1. On-Page SEO.
2. Off Page SEO

On-Page SEO

• The on-page SEO focus on those elements that happen on your website. 
• These are the things that you can work to improve these factors time to time by following by using SEO Technics. 
• Some of the factors are explained below...

1. Title Tag – The title tag on each page tells the search engines what your page is about. This should be 100 characters or less.
2. Sub-headings – Not only do sub-headings make your content easier for visitors to read, but it can also help improve your SEO. You can use H1, H2, and H3 tags to help search engines better understand what your content is about.
3. Internal Links – Building internal links, or hyperlinks to other content on your site, can help search engines learn more about your site. For example, if you are writing a post about the value of a specific product or service, you can link to the product or service page in your blog post.
4. Image Name and ALT Tags – You would also want to use your keyword or expression in the picture name and alt tag whether you are using pictures on your website or inside your blog posts. This will allow search engines to properly index their images, which can appear when users search for a certain keyword or phrase in the image.
5. Meta Description – The meta description on your website tells search engines a little bit more about what each page is about. On the other hand we can say it id all about Data about data. 
6. This is also used by your human visitors to better understand what the page is about. This should include your keyword and also provide enough details to tell the reader what the content is about.

Meta Data (Data about data)

Note:- Building internal links between your pages, creating a sitemap and submitting your sitemap to search engines can both help improve your site’s crawlability and give your search engines a better understanding of your content.(अपने पृष्ठों के बीच आंतरिक लिंक बनाना, साइटमैप बनाना और अपने साइटमैप को खोज इंजन में सबमिट करना दोनों ही आपकी साइट की क्रॉलबिलिटी को बेहतर बनाने में मदद कर सकते हैं और आपके data को  Search इंजन में बेहतर समझ दे सकते हैं।)

Off-Page SEO

• On-page SEO elements can impact your ranking. 
• Though you do not have direct control over these off-page factors, there are some ways that you can improve your chances of having these factors to work for you.
• There are few off-page SEO factors that can impact your search engine rankings...

1. Trust – Trust is becoming an increasingly important factor in a site’s Google ranking. This is how Google determines whether you have a legitimate site that visitors can trust. One of the best ways to improve trust is by building quality backlinks from sites that have authority.
2. Links – One of the most popular ways to build off-page SEO is through backlinks. You want to be careful here as spamming sites with your links is a quick and easy way to get your site banned from the search engines. Instead, take the time to build relationships with influencers and fans who create quality content and will link back to your site in their own content.

Backlinks and Interlinks

• Social – Another important off-page SEO factor are social signals, such as likes and shares. 
• The more quality content you publish, the more likely you will be to get people to share your content with others.
• You can increase your chances of improving off-page SEO simply by creating quality content that others will find valuable.

How SEO Works? (SEO कैसे काम करता है?)

Working of SEO

• Search engines are built with a spider called crawler. This spider web is available on the internet everywhere and it fulfills a specific duty to search every single data present. 
• Crawler aggregates all relevant information and puts together to recognize whether or not all of the information belongs to a similar category. 
• It also takes into account the algorithms to follow whilst crawling.
• Let's take an example of Google's search engine because it is the most challenging and trending search engine and used by a maximum number of bloggers, organizations that sell online product. 
• Google has a web crawler or web spider that contains a different algorithm that crawls through every single data present on its search engine to check the user's relevance and provide user results accordingly.
• Index: Whenever a page is in the tab, that is for related questions to be viewed in the SERP it Store and arrange the data found while crawling. 
• Rank: How do search engines guarantee that you get appropriate answers when anyone types a question into the search bar in return? This method is known as the ranking, or the most relevant to the least important ordering of search results for a specific query. 
• Crawling: It is the search and locate process in which search engines send out a team of robots (known as crawlers or spiders) to find new and updated content. 
• Content can vary — It could be a webpage, an image, a video, a PDF, etc.

Importance of SEO (SEO का महत्व)

• The SEO helps to improve the framework of your website. Regardless of how great your content is but if you don't manipulate as per SEO then even God can't help you with the ranking of your site.
• Search Engine Optimization has the power to create an impeccable web page navigation experience for the user.
• Gaining rank in any search engine increases the reputation of your website and a user can rely on your content with ease.
• Effective optimization reduces the risk of any bug or hacker to get targeted.
• Credibility(विश्वसनीयता) is taken into account while doing search engine optimization.

Top SEO Techniques to Get Ranked

• We'll learn about the two primary types of SEO techniques in this SEO tutorial, namely' White hat' SEO and' Black hat ' SEO techniques.
• White hat techniques' indicate how well the website has complied with the standards and regulations stated by the search engine as well.(यह दर्शाता है कि वेबसाइट ने सर्च इंजन द्वारा बताए गए मानकों और नियमों का कितना अच्छा पालन किया है।)
• Black hat techniques ' means website optimization has been done by revoking all guidelines and, if the search engine finds out, it can be banned at any time.(इसका मतलब है कि वेबसाइट optimization सभी दिशानिर्देशों को रद्द करके किया गया है, और यदि Search इंजन को पता चलता है, तो वह इसे किसी भी समय प्रतिबंधित कर सकता है।)
• In this SEO Guide, some of the best search engine optimization strategies we'll learn are...

How to Boost your website?

• To reduce bounce rate of your website make sure to hold the user’s attention.
• Use Bullet Points.
• Use Images.
• Quality Content.
• Conduct Surveys.
• Use SEO Tools.

Use Bullet Points

• Don’t bore the reader with long paragraphs, instead use bullet points, short paragraphs with proper examples for an easy understanding.

Use Images

• It is said that Images speak louder than words, so try to use images wherever possible to enhance your content.

Quality Content

• "Content is the king for your website" should be designed in such a way as to satisfy every user query about this topic. 
• You should not give the user a chance to navigate to some other website for the same content, rather you should give him a good user experience to reduce the bounce rate.

Conduct Surveys

• Use social media platforms to communicate with your target audience. Try to perform surveys to understand your preference, and create and customize it accordingly to provide a user-friendly experience. (अपने लक्षित दर्शकों के साथ संवाद करने के लिए सोशल मीडिया प्लेटफार्मों का उपयोग करें। अपनी पसंद को समझने के लिए सर्वेक्षण करने की कोशिश करें, और उपयोगकर्ता के अनुकूल अनुभव प्रदान करने के लिए इसके अनुसार बनाएं और अनुकूलित करें।)

Use SEO Tools

• It's said if you can calculate it, then you can make it better. 
• Using analytical tools such as the Google Search Console, patterns in Google and the Google Keyword Planner to evaluate where you are missing and build on the basis of this.
• Use of Keyword tool, webmaster tool, google analytic and much more.