Search Engine Optimization
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| What is SEO? |
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Search engine optimization, as its name implies, is the process of optimizing websites and web pages for detection in search engines, resulting in a more noticeable location on the search engine results pages.
- This is achieved through a variety of means, from the so-called "on-page" SEO to the "off-page" techniques.
On-Page SEO
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On-page SEO refers to best practices that can be followed by web content creators and site owners to ensure their content is as easy as possible to discover.
- This includes creating detailed page metadata (data about data) for each page and elements such as images, using unique, static URLs, including keywords in relevant headings and subheadings, and, to name a few, using clean HTML code.
Off-Page SEO
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In contrast to on-page SEO techniques, off-page SEO refers to strategies that affect the entire site.
- Popular off-page SEO strategies include building and sharing links, social bookmarking, content marketing, posting to directories and search engine indexes, and developing online social media communities.
- There are some basic sub-topics that we have to discuss under the above topic(SEO).
- What is SEO?
- Why SEO?
- How Search Engine works?
- Essential SEO guidelines for the website owner, designer, blogger, and content writer.
- Keyword Research - Creating Content Hierarchy.
- Brainstorming – Think and discuss them.
- Google Suggest.
- Related Searches.
- Google Keyword Planner.
- Keyword Tools.
- Google Trends –Finding Search Trends.
- Most Search Terms.
- How to translate keywords?
- Organizing the keywords.
- Writing Headlines (Page Titles) with examples.
- Writing Summary (META Descriptions) with examples.
- SEO for Images.
- Structuring the Content- SEO-friendly Domain Name.
- SEO-friendly URL Structure.
- Plan your Site’s Hierarchy.
- Internal Linking – Site Navigation.
- How does Google read our pages?
- Localized SEO.
- Website Speed Testing.
- HTML Improvements using Google Search Console.
- Links from YouTube Videos.
- Users’ Engagement.
- Links to Related Stories.
- Enable Social Sharing.
- Embedding videos.
- Enabling site search feature.
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