Content Marketing.

Let's know What is content

• Content is something that a person or a label produces for consumption. Types of content include blog posts, photos, videos, infographics, tweets, and SlideShares. 
• Content marketing is what makes all those pieces of consumable knowledge work cohesively for you or your company.
• Content marketing is a strategic marketing strategy designed to create and deliver useful, appropriate and trustworthy content to attract and retain a clearly defined audience — and ultimately to drive successful consumer behavior.
• Marketing of the material isn't new. As many others have done, we've been doing it since much longer than the term existed. 
• Research shows that the majority of organizations, irrespective of content type, medium or platform, use content marketing in the sense of using content for any potential marketing or customer-facing role.
• We have looked through mountains of top marketers content to find definitions that struck us as definitive as well. 

What is Content Marketing actually?

• "Content marketing is a strategic marketing strategy focused on creating and delivering useful, appropriate and reliable content to attract and retain a clearly defined audience — and, eventually, to drive profitable consumer behavior."

Content Marketing

• Form of marketing content that includes the production and distribution of online material (such as images, forums, and social media posts) that does not specifically promote a brand but seeks to create interest in its products or services.
• Content marketing is a strategic marketing strategy designed to create and deliver useful, appropriate and reliable content to attract and retain a clearly defined audience — and ultimately to drive successful customer action.

What are the marketing goals that can content marketing serve for us?

However, in practice we see that marketers focus on some key goals such as.

• Brand awareness.
• Lead generation.
• Engagement.
• Sales.
• Lead nurturing.
• Customer retention and loyalty.
• Customer evangelism.
• Up-selling and cross-selling.
• Partner ennoblement.
• Channel marketing.
• Customer experience enhancement.

Content Marketing Strategy

• Your content marketing plan is your "why" at its heart. Why you create content, who you are serving and how you are going to help them in a way that no one else can. 
• Organizations usually use content marketing to build an audience and achieve at least one of those positive outcomes: higher sales, lower costs, or better clients.
• On the other hand, content strategy delves deeper into the “creation, publication, and governance of useful, usable content.” 
• Note that content strategy often goes beyond the scope of a content marketing strategy, as it helps businesses manage all of the content they have.

Content Marketing Strategy

Step 1. Set Your Mission and Your Goals.

Step 2. Establish Your KPIs(performance indicators).

Step 3. Know Your Audience.

Step 4. Assess Your Current Position.

Step 5. Figure Out the Best Content Channels.

Step 6. Decide on Content Types.

Step 7. Identify and Allocate Resources.

Step 8. Create a Content Calendar.

Step 9. Create Content.

Step 10. Distribute and Market.

Step 11. Measure Results.

Types of Content Marketing

There are many different types of content marketing, including.

Types Of Content Marketing

• Blogging
• Video
• Podcasting
• Visual content
• Ebooks
• Lead magnets
• Whitepapers
• Infographics
• Email
• Checklists
• Courses
• Webinars
• Slide decks
• Slideshare presentations
• Quizzes/tools
• Free apps
• Social media posts.
• Even in-person product demos, seminars, physical leaflets, and phone books can be considered types of content marketing.

Some efforts that can deliver our content more and more
Here are many things that many businesses want to get out of their content marketing efforts.

• Driving traffic to key landing pages
• Spreading brand awareness
• Building relationships
• Bringing in revenue
• Generating social shares and backlinks