Four C’s Rules in E-Commerce.

Four C’s (Convergence, collaborative, computer content management, and call center)

• For many years, aspiring marketers were believed in the Four Ps of marketing: Product, Price, Place and Promotion 
• But in recent years, marketing experts have replaced this old concept with a new one, the Four Cs: Convergence, Content Management System, Collaboration, and Call Center/Communication.

1. Convergence(मिलना,साथ मिलकर काम करना).
2. content management system (CMS).
3. Collaboration.
4. Call Center/Communication.

1. Convergence(मिलना,साथ मिलकर काम करना)

• It means different-2 technology working with each other. For example, a camera and telephone were two different gadgets. Computers were made for computing work and not for other purposes, such as gaming and surfing the internet. 
• But the working of computers and technology gadgets now delights all users of technology. 
• This interconnection of information technologies, media content, and computer networks is known as media convergence (सूचना प्रौद्योगिकी, मीडिया सामग्री और कंप्यूटर नेटवर्क के इस अंतर्संबंध को मीडिया अभिसरण के रूप में जाना जाता है।).
• It has transformed industries, services, and practices to deliver content in new and unique ways.
• For example:- Internet and electronic trade,Cell phone technology, Computerized film activity, Streaming music and video High definition TV (HDTV, 3D, 4D)Video game frameworks

2. Collaboration(सहयोग)

• It’s also helpful for them to learn that other people don’t always have the same ideas that they do.
• Collaboration is vital because for the rest of their lives, whether students know it or not, they are likely to work with other people. 
• Virtually every job needs someone at some point to communicate with someone else, even if it's as simple as what to get for lunch as that.
• Practicing collaboration helps students understand how to address a problem, pitch solutions, and decide the best course of action.
• It’s also helpful for them to learn that other people don’t always have the same ideas that they do.
• In fact, as students practice collaboration more and more, they’ll learn a lot.
• This can affect students in one of two ways. First, it could discourage them since nobody seems to agree with them that often. Second, it could embolden(प्रोत्साहित करना) them because as they know that each conversation brings something new.

3. Content Management System (CMS)

• A content management system (CMS) is a software application or set of related programs that are used to create and manage digital content. 
• CMSes are typically used for enterprise content management (ECM) and web content management (WCM). 

• An ECM facilitates collaboration in the workplace by integrating document management, digital asset management and records retention functionalities, and providing end-users with role-based access to the organization's digital assets. 
• A WCM facilitates collaborative authoring for websites. 
• ECM software often includes a WCM publishing functionality, but ECM web pages typically remain behind the organization's firewall.  
• Both ECM and WCM systems have two components: a content management application (CMA) and a content delivery application (CDA). 
• The CMA is a graphical user interface (GUI) that allows the user to control the design, creation, modification and removal of content from a website without needing to know anything about HTML.  
• The CDA component provides the back-end services that support management and delivery of the content once it has been created in the CMA.

4. Call Center/Communication

• In today's society contact is often taken as a matter of course.
• Connection – Many companies consider those employees who interact with people outside the organization to be limited to customer-facing personnel such as sales or customer support.
• In the age of text-based communications — SMS, emails, social media, etc. — it’s never been more important for students to learn how to convey their thoughts in a way that others can understand them.
• That’s because text-based communications lack tone, which is critical to understanding the context of someone’s words.
• Still, even in situations where the vocal tone is available, students need to learn how to communicate effectively.
• That includes minimizing tangents, speaking directly to an idea, and checking other participants to make sure they’re engaged.
• Nevertheless, it is important to note that contact alone is not enough to support 21st Century students.
• To really succeed, students need to use all four of these skills together.