SERP (Search Engine Results Page)

Search Engine Results Pages (“SERPs” or “SERP)

• Search Engine Results Page stands for SERP. This refers to the listing of web pages which the search engine returns in response to a keyword query made by user.
• SERP is displayed on the basis of the user’s chosen keywords. In this blog, we will discuss the concept of SERP in detail.
• Search Engine Results Pages (also called "SERPs" or "SERP") are Google's response to a search query made from a user. 
• SERPs continue to include organic search results, paid results from Google Ads, featured samples, awareness graphs and results from the film.

What is SERP?

• SERP appears when a user is searching for any information online. Each SERP displayed is unique and related to the query being performed on any search engine. 
• Search engines customize the SERP according to the search query to deliver a great user experience.
• Every search engine wants to deliver a great user experience, and that's why they customize SERP based on the query they're looking for.
• They can't exactly assess SERP's presence because search engines such as Google, Bing, etc. continue to do tests to provide their users with a fun and helpful experience.
• Every time these search engines change its algorithms, the user finds something new in the SERP format every time.

Features of SERP

• An SERP feature is the result of a Google Search Engine Results Page that is not a common organic result. The common SERP Features are as

Rich Snippets(Part,टुकड़ा) 

• It acts as a short visual message giving a quick result such as movie ratings or any product specification at a glance.

Knowledge graph

• It appears in the form of a small bracket and contains small information about the searched queries.

Paid results

• These are paid advertisements made through bidding on platforms like Google AdWords or Google Shopping.

Universal result(ऐसे परिणाम जो सामान्य रूप से आते ही है )

• It appears with an organic search such as images, featured snippets etc.

Note:- Some other commonly SERP features include ad words, image pack, site link, video, tweet, news box, reviews, In-depth article, knowledge card, local pack, local teaser pack any many more.

How Does SERP Work?

• SERP is dependent on a number of web pages which have added some keywords or phrases. 
• SERP can view pages ranging from zero to millions.
• For Example – If you search “digital marketing quotes” then any search engine would display thousands of pages containing relevant or irrelevant content like the ones in the image below.

• Web designers and online marketers make sure that after doing SEO their website must be displayed at least in the top two pages of SERP.
• SERP is composed of various ads, snippets, knowledge graphs, and websites. But they all have a common element i.e. keywords.
• All websites and other advertisements are optimized taking the keywords into account. All SERPs appear based on the selected keywords.

What is Organic Search in SERP?

• Organic search is the result of search engine algorithm which appears on SERP. 
• Professionals with search engine optimization (SEO) specialization with their best skills ensure that their website appears in SERP while doing organic search.
• Organic search is exactly the opposite of paid search and it appears when optimizing websites with perfect keywords, content and other tags.

Let us take an search example

When we search javatpoint, we get the following result

Types of Internet Searches on SERP

• There are primarily three types of internet search done by any online user.

Transactional Search

• Transactional searches denote the paid ads and other sponsored media in particular. 
• The search engine gets money by displaying any website owners ' ads. 
• In the below image you can see that a user has searched for Dell laptops and its sellers with best offers have appeared in SERP.

Informational Search

• This part fully depends on the SEO work done to elevate the website’s ranking. 
• You should always concentrate on the quality information here. Information searches are those where users are trying to obtain any information from any of the websites that appear on SERP.
• Mostly this is done on organic search. People who are searching for an information search are searching for the quality content that can solve their queries and not browse through a particular website. 
• Mostly this is used to build brand awareness and increase domain authority.

Examples – Making informational blogs, making how to do videos, making a step-by-step guide, answering questions etc.

Navigational Search

• Navigational searches are carried out to obtain the particular address of any desired website, physical location etc.
• For example – If a user searches YouTube then that means they exactly want to navigate videos on YouTube.
• To make your brand navigational for your visitors you must really work on your SEO. 
• Try to make your own brand’s navigational query which helps your website getting higher rank for both organic and paid search. 
• Make your own branded keywords that create more clicks and impression. 

What is a Featured Snippet in SERP?

• It is also one of the results in SERP. It provides valuable information in a very short  form. 
• For example – If a user searches for “ how to go goa from Mumbai” then many traveling agencies display featured snippets to take the user to their website for exploring more things in their traveling journey.