How to set up Google Adwords campaigns?

                           How Does Google Ads Work?

• Google AdWords is a marketplace where companies bid to have their website show at the top of the search on the basis of keywords.(Google AdWords एक बाज़ार की तरह  है जहाँ कंपनियां कीवर्ड की खोज आधार पर अपनी वेबसाइट को शीर्ष पर दिखाने के लिए बोली लगाती हैं।)
• Google is supporting businesses to keep the user experience high. The quality score (how the website relates to the keyword) will be combined by Google quality score with the bid amount.

Step #1: Set up Google Ads Account

• First of all, to set your account you need to visit Google Ads Home page and click on the ‘START NOW’ button.
• Once you click Start now you will see a page where you can position it on your website, but I suggest that you quit and move to the dashboard adwords. We want to run the campaigns from as you have more versatility and campaign control.

Step #2: Start a Google Ads Campaign

• After you created your account and navigated to the main dashboard. In the left-hand column, you will want to click on campaigns.
• After you will see a blue button with a “+”. Click the blue button and click “New campaign”.

• On the next page, the first thing you see is an array of options for the “goal” that you want to achieve.
• Their main goal will be to turn website traffic into leads for 99 per cent of companies. You will see various types of campaigns under this segment.
• Show promotions are used to help spread brand awareness. This is perfect when you want to get to know more people about you. You often see display ads in sidebars on forums and on other websites.

• The shopping campaign is a new type of campaign for e-commerce businesses. 
• After you select “Search” campaign you will be asked click how you will track your conversions. 
• Click  “Continue” and you will be directed to a new page.

Step #3: Define Campaign Audience

• On the first part, name your campaign as well as make sure that you deselect network audience.

• After this section, you will pick the location that you will want to target.
• Hear you can manually put in the location that you want to target. 
• If you click on “Advanced search” you can also target your location by radius.

• Now you will also want to go to “Location options” and select the best options for you.
• Not all people might be searching for your keyword in your target area. 
• Hear you can also set your desired language. 
• If you are curious you can read about Google Ad audiences.

Step #4: Choosing Your Google Ads Budget

• Hear you can figure out how much you should be spending on Google Ads.
• In order to know how much you should spend you need to know your profit per sale and your conversion rate.
• Your conversion rate is the number of leads or transactions which occur each time you visit your website. If a 1000 people visit your website and 10 people contact you, this is a conversion rate of 1%.

Step #5: Defining Your Google Ads Bidding Strategy

• This is the area where you put your bidding strategy.
• There are several strategies that you can utilize to help maximize your budget, but for now, we will start with a manual cost per acquisition.
• In the advanced strategies, you can set it so that Google will automatically raise or lower bid amounts in order to get the best conversion rates at any one time.

Step #6: Google Ad Extensions (Most important)

• Google Ad extensions are probably the number one thing that people miss when they're making their advertisements.
• Let’s take a look at the examples.

Step #7: Ad Setting Preparation and Keyword Research

• An ad set is a collection of keywords that you want to advertise for ads to. Perhaps you are a construction company providing drywall removal, concrete pouring, and other services. Removal of a drywall and pouring of concrete would be two ad packages.
• So we need to do some work around keywords first. Google gives you a great tool, the Google Keyword Planner. 

• We will be able to find all the related keywords we need in the keyword planner, the volume they are searched for per month as well as the amount that it costs to bid on the keywords.

Step #8: Crafting High Quality Google Ads

• Now it's time to start your ad formation. You are required to create two headlines here, and the total number of symbols should not exceed 30 chars in each.

• You should think carefully when creating headlines for your Google Ads campaign.
• Wrong headlines could be the reason why the results of your Google Ads suck. Google suggests using some of the keywords when designing the advertisement headlines.
• It is time to create a short description when you've come up with the headlines, which should not include more than 80 symbols.

Step #9: Optimizing Google Ad Campaign

• Your website is being set up, for the most part. You will now need to enter your information about the billing and publish your first campaign.
• You need to start collecting data to improve yourself, so you can start improving. First you'll want to start taking out keywords you don't want to show up with. You can add those keywords to your list of negative keywords.
• Then the next import aspect is to raise the budgets on the ad sets or keywords that outperform and cut the under-performing ones. Usually, we find that most conversions come from a few of the keywords. 
• The problem is that we don't know which ones to convert. So as the campaign runs for longer periods of time, you can take out more and more of your budget and get more customers at a lower cost per click.