Google Adwords.

What is Google Adwords?

• AdWords (Google AdWords) is an advertising service provided by Google for businesses wanting to display ads on Google and its advertising network.(ऐडवर्ड्स (गूगल ऐडवर्ड्स) Google द्वारा शुरू की गयी एक विज्ञापन सेवा है जो Google और उसके विज्ञापनों को  नेटवर्क पर प्रदर्शित करती है।) 
• The AdWords program enables businesses to line a allow advertising and only pay when people click the ads. The ad service is essentially focused on keywords.
• Google Ads is Google's online advertising program. Through Google Ads, you can create online ads to reach people and exactly when they're interested in the products and services that you offer them.

Google Adwords

• Google ads is a product that you could use to sell your business, help sell services or products, boost focus, and growth traffic in your internet site.
• All the Google Ads accounts are managed online, so you can create and change your ad campaign any time, including your ad text, settings, and budget.
• You can choose where your ad appears, set a budget that's comfortable for you, and you can easily measure the impact of your ad.
• It is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offer, product listings, video content, and much more.
• Google Ads offers services under a pay-per-click (PPC) pricing model.
• Sales and support for Google's AdWords United States is based in Mountain View, California, with major secondary offices in Hyderabad, Dublin, Singapore, Ann Arbor and New York City. The third-largest US facility of Google's headquarters, which is located in Mountain View, California. 
• Businesses using AdWords will construct specific ads using keywords that people using the Google search engine would be using to search the Web.
• There are various matching options available when choosing the keywords for your AdWords campaigns. The two primary matching choices for keywords include the following.

1. Broad Match: It hits the most users by displaying your ad every time you search for your keyword.
2. Negative Match: This choice will prevent your ad from appearing when you search for a word or phrase you choose.
3. Phrase Match: Your ad is shown for searches that suit the exact sentence.
4. Exact Match: Your ad is shown solely for searches that suit the exact phrase. Additionally, when using AdWords keywords, your advertisement expense is calculated. Every keyword you choose will be paid a bid sum per click (CPC). The bids indicate the maximum amount you are prepared to pay each time someone clicks on your ad (the maximum cost per click).

Something more about Google Adwords

Does AdWords (Google Ads) work?

• AdWords may or may not work for your business, depending on the quality of the keywords you are bidding for and the relevance of that keyword to real sales for your product. 
• For the most part, we consider Google AdWords to be extremely effective for many types of business as long as they don't waste their money on the wrong keywords, or write bad, low CTR ads.

How much does Google AdWords cost?

• AdWords advertisement expenses for your company can be affected by many factors. Write about all of these prices, how to bid and the average cost per click for advertisers in our "How much does AdWords cost?".

How to advertise with Google Ads?

• Enterprises can advertise on Google by opening an account with Google AdWords. Read more on getting the most out of Google AdWords on google  Adwords website.

How does Google Ads or AdWords bidding work?

• Your ad rank (Maximum Bid Times Value Score) decides the actual placement of your ad.
• The highest ad rank earns the position of first ad. Your actual CPC will be calculated by dividing your Quality Score by the rating of the next highest ad below you.
• The only exception to this rule is when you are the only bidder in the Google Ads auction, or the lowest bid; then you pay the maximum bid per button! Bidding with AdWords heavily penalizes marketers who bid with low quality ratings.

How many times does a Google auction run?

• Each month, the auction runs billions of times. 
• The results are such that users find advertisements that are applicable to what they're searching for, advertisers link at the lowest possible rates with potential customers, and Google rakes in revenue worth billions of dollars.

How does the Google auction work?

• Once a query is conducted on Google, the search engine processes the request and performs the auction, which then determines the ad positions and the CPC of each advertiser.

How do you enter a Google auction?

• If you bid on keywords specific to the user's search query, your Google ads are available for auction. 
• Your bids, price score and significance will come into play to decide if your ad is eligible to be featured on the SERP.

What gets entered into a Google auction?

• When marketers have defined keywords on which they wish to bid, Google then enters from your account the keyword that it finds most important to the auction with the maximum bid you have specified as well as the related ad.

Related topics to Google Adwords

1. Setting up Google AdWords Campaigns – that avails high ranking at low cost.
2. Content Structuring.
3. Understanding Quality Score.
4. Finding and selecting the right Keywords.
5. Keywords Matching Options.
6. Campaign Setup procedure. 
7. Ads and AdGroups. 
8. Organizing Ad Groups. 
9. Creating Effective Ads.
10. Optimizing Landing Pages.
11. Bid Management.
12. Negative Keywords, Analytics – Measure and fine-tune.
13. Re-marketing Campaigns – How to configure. 
14. Setup and Monitor them?. 
15. YouTube Video Ad Campaigns.