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| Bounce Rate |
- Bounce rate is a metric commonly used in website analytics to measure the percentage of visitors who leave a website after viewing only a single page, without interacting with any other pages or taking any further actions.
- In other words, it represents the proportion of visitors who "bounce" away from the site without exploring it further.
- A high bounce rate generally indicates that visitors are not finding what they expected or are not engaged with the content on the landing page. It could be a sign that the page's content, user experience, or relevance is not meeting visitors' expectations or needs.
- On the other hand, a low bounce rate suggests that visitors are engaged and exploring multiple pages or taking desired actions, which is usually a positive indicator for the website's performance and user experience.
- It's essential to interpret bounce rate in context, considering factors like the type of website, the purpose of the page, and the traffic source.
- For example, blog posts might have higher bounce rates because users come, read the article, and leave, while e-commerce sites might aim for lower bounce rates as they want visitors to browse and make purchases.
- Understanding and analyzing bounce rate can help website owners and marketers optimize their content, design, and overall user experience to improve engagement and conversion rates.
- बाउंस दर एक मीट्रिक है जिसका उपयोग आमतौर पर वेबसाइट एनालिटिक्स में उन विज़िटरों के प्रतिशत को मापने के लिए किया जाता है जो केवल एक पेज देखने के बाद, किसी अन्य पेज के साथ बातचीत किए बिना या कोई और कार्रवाई किए बिना वेबसाइट छोड़ देते हैं।
- दूसरे शब्दों में, यह उन आगंतुकों के अनुपात का प्रतिनिधित्व करता है जो साइट को और अधिक खोजे बिना उससे दूर चले जाते हैं।
- उच्च बाउंस दर आम तौर पर इंगित करती है कि आगंतुकों को वह नहीं मिल रहा है जिसकी उन्हें उम्मीद थी। यह एक संकेत हो सकता है कि पृष्ठ की सामग्री, उपयोगकर्ता अनुभव या प्रासंगिकता आगंतुकों की अपेक्षाओं या आवश्यकताओं को पूरा नहीं कर रही है।
- दूसरी ओर, कम बाउंस दर से पता चलता है कि विज़िटर लगे हुए हैं और कई पृष्ठों की खोज कर रहे हैं या वांछित कार्रवाई कर रहे हैं, जो आमतौर पर वेबसाइट के प्रदर्शन और उपयोगकर्ता अनुभव के लिए एक सकारात्मक संकेतक है।
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bounce rate in digital marketing
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ReplyDeleteBounce rate is the percentage of visitors webspacekit who leave a website after viewing only one page without engaging further.
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