Type of SEO.

What are the different types of SEO? (A Complete guide)

• Search Engine Optimization or SEO is a complex process that has different types of choices. 
• All forms of SEO have the same goal which is "optimizing a website for increased visibility in search engines".
• In this article, you'll learn about the different types of SEO and what SEO strategies apply to each form.

What is SEO Process?

• SEO is the process of making a website easier for search engines to understand, and more user friendly. SEO's main goal is to increase organic traffic from search engines by enhancing the places for different search words that the website appears in the SERPS.
• While designing a search engine website, you have to follow hundreds of rules to satisfy the different search engine ranking criteria while keeping the users happy at the same time.
• The SEO industry has come in with various types of SEO to make it easier to manage. 
• Every category is responsible for a number of rules concerning SEOs.

Types of SEO

• it's just a way to break down a complicated process in several smaller processes that are easier to manage.
• There are only two types of SEO but according to time to time they are further decided in more types.  
• Let's elaborate the following SEO's in details...

1. Technical SEO
2. On-Page SEO
3. Off-Page SEO
4. Content SEO
5. Local SEO
6. Mobile SEO
7. E-Commerce SEO

• The most important are On Page and Off Page SEO as shown in the diagram below.

Technical SEO

• Technical SEO is exactly what the name stand for. technical parameters that affect the visibility of a website in search engines. 
• The main aim of technical SEO is to ensure that search engine crawlers can crawl and index a website without any problems.
• The most important technical SEO methods are...

1. Check and optimize your robots.txt to make sure that search engines can correctly access your website.
2. Add and verify your website with Google Search Console and specify your domain.
3. Use the Coverage report to find and fix crawl errors.
4. Create an XML Sitemap and submit to all major search engines.
5. Optimize your site structure and URL structure.
6. Follow SEO Friendly web design.
7. Create websites that load fast on both desktop and mobile devices.

On-Page SEO

• On Page SEO has to do with the page itself, and how search engines and users can be made more comfortable. 
• Remember that while search engines look at a website as a whole, ranking is done on a page-level basis. 
• That is why it is important to keep an eye on optimizing each and every page on your website.
• The most important on-page SEO methods are...

1. Optimize your page titles. That's a critical factor for SEO. Page titles are displayed in the search results and should be of interest to users to click. The title of a page should also give enough bots to the search engine about what the content of the page is all about.
2. Optimize your H1 Tag. While the title of the page is shown in the SERPS, the H1 tag is shown as the top heading of a page. An optimized page has only one H1 tag and usually has the same values as the title of the page.
3. Optimize your headings. A page must have subheadings (H2, H3) for the different sections, in addition to the H1 tag. Subheadings make the page easier to read by users and search by crawlers in the event of a long form material.
4. SEO for Images. All photos that are used on a website should be configured properly, otherwise the search engines can not understand what they represent. Items like filename optimization, file size and ALT text are critical to SEO image.
5. Page formatting. Publishing a website with text and images without having to spend time embellishing the content is not a good SEO strategy. While Google can not' see' a website like a person, they have ways to understand how it looks like a page or if it's full of ads and popups and this is taken into consideration during the ranking process.

Off-Page SEO

• Off-page SEO is promoting everything. 
• While the previous SEO types were more focused on website infrastructure and content, off-page SEO has to do with techniques that you can use to promote your website on the Internet. 
• Popular websites are more likely to rank higher on Google than websites which are less popular. 
• The most important off-page SEO methods are

1. Building a Link. Building a link is the process of obtaining SEO backlinks from other websites.
2. These backlinks works as' votes of confidence' and increase the authority of the target website.
3. Label Advocacy. Google likes to rate known brands high in results so people have faith in them.
4. In addition to promoting your website to get backlinks, you should also focus on promoting your brand and facilitating discussions about it in different social media networks.
5. Google will gather certain signals and reward the websites people are talking about.

Content SEO

• Content SEO is an on-page SEO branch. 
• Web SEO is all about content quality and how to enhance it. Since this is a very important factor of SEO performance, it is considered by many to be one of the SEO styles. 
• Nevertheless, in many situations, the content guidelines can be found under the on-page SEO, which is also a correct approach. 
• The winning combination is publishing great content that users love and that search engines can understand.
• To achieve this, you can follow these methods...

1. Start the process of creating your content by doing keyword research. 
2. Find the SEO keywords important to your website and include them in your content. 
3. Go a step further and search for long-tail keywords and semi-related keywords and add them to your names, headings and main content. 
4. Publish content that is comprehensive and lengthy enough to allow users to get what they want, as well as search engines to have enough clues to understand the content context. 
5. To help users learn more about a topic, link to other high quality websites (if it makes sense) and other pages on your website. 
6. Use schemes and structured data to identify important parts of search engines.

Local SEO

• Local SEO is a form of SEO which only suits local businesses. 
• In other words, if you have a website, and your goal is to get customers to visit your local store, then you should optimize your local SEO website. 
• All of the above is true for the Local SEO, with the exception of the following guidelines. 
• Make sure that all pages of your website contain your business name, address, contact details.

1. Add the Local Business schema on your homepage.
2. Create a Google My Business Account.
3. Register your business with trusted directories.
4. Promote your website on local directories and websites (for example online local newspapers).

Mobile SEO

• Once again, mobile SEO is not a different type on its own, but a subset of mobile device specific SEOs. 
• It's a fact that over 60 per cent of Google searches are now being done on mobile devices. 
• This is an enormous number and a good indication of the Internet moving away from the traditional desktop and going to mobile devices. 
• That is also why Google has decided to create a mobile-first index and start indexing a website's mobile-friendly version instead of the desktop version.
• When working on Mobile SEO, you need to make sure following points...

1. Your website is mobile friendly. 
2. Running the mobile friendly test is a good starting point.
3. The website loads fast on mobile.
4. The website is easy to use on mobile.
5. Interstitial posters, other forms of aggressive advertising or pop-ups do not interrupt the user experience on phones.

E-Commerce SEO

• The E-Commerce market is huge. Optimization of an ecommerce website is more complicated when it comes to search engine optimization than operating on a blog or corporate website. 
• You have a lot of sites to design and marketing an ecommerce website is much harder.
• The most important ecommerce SEO factors are....

1. Online shop optimization starts with the homepage and category sections. Those two styles of website have to be designed correctly before you begin working on your product pages.
2. Optimize your product pages based on the results of your keyword research.
3. Optimize ALL visual elements of your store (images, videos).
4. Add the necessary schemas (product, offers etc.)
5. Promote your store on social media networks
6. Think of creative ways to get people to link to your product pages.
7. Start a blog and publish content related to your products and how they can help people solve a problem.
8. Recommended Reading: Check out our ecommerce SEO checklist to find out how to fully optimize your ecommerce website.