SEO (Search Engine Optimization)

Search Engine Optimization(SEO)

• Search Engine Optimization (SEO) refers to enhancing and optimizing the website's function to obtain the maximum number of traffic. (सर्च इंजन ऑप्टिमाइज़ेशन (SEO) का प्रयोग अधिकतम संख्या अपनी वेबसाइट पर ट्रैफ़िक प्राप्त करने के लिए, फ़ंक्शन को बढ़ाने और अनुकूलित करने के लिए किया है।)

• The big question that arises is how to do SEO? The answer to the question lies in the quote below-

“Google only loves you when everyone else loves you first.”

• This means you should first aim to make your visitors happy to get a good rating from the search engine (Google), because if visitors are happy and satisfied Google will rate your website higher and better automatically. 
• The aim of any search engine optimizer should be to get the website to the top on SERP and this SEO tutorial is a perfect guide that gives you every little detail related to SEO, which you can refer to when optimizing a website.

What is SEO?(SEO क्या है?)

• SEO (Search Engine Optimization) is a tool for distributing information, links and photos to your website, keywords that are unpaid to draw traffic and rank your website at the top of any search engine. 
• This unpaid optimization provides a great experience for the consumer.
• Example – Mr. Ritik, who has just launched a website for an event management business, needs to put some amazing content (contents, images, and graphics) that should vary from other event management websites and be user-friendly in order to place his website at the top of the search engine results page. Whatever he does to make his website different from the rest will be regarded as an optimization of the search engine.

Prerequisites for SEO(SEO के लिए आवश्यक शर्तें)

1. You should have a website and access the control panel in order to do SEO.
2. The website should include relevant content including images, information on quality, readable fonts and a clear context.
3. The website should be accessible and easy to navigate.
4. Tools we use to customize the Search Engine i.e. Google webmaster, planner of keywords, etc..

Latest SEO Guidelines (नवीनतम SEO दिशानिर्देश)

• To do the SEO, you should know its essential components. 
• These factors can have a major impact on ranking of your website. In this SEO tutorial, we provide you with the guidelines for search engine optimization followed by the SEO expert- 

You should prefer a user-friendly theme (आपको User के अनुकूल theme Select करना चाहिए)

• To create your website, it should be simple and understandable to build your website altogether. 
• If the user finds this frustrating, they will bounce instantly from your website regardless of how good the content is, thereby increasing the bounce rate.

Website should be compatible with mobile platforms (वेबसाइट मोबाइल प्लेटफॉर्म के साथ compatible होनी चाहिए)

• Maximum users are now browsing through mobile phones, and if your website is not mobile compatible and can not be viewed easily on the mobile screen, you may lose a potential customer.

Website’s loading speed

• If any website takes a long time to load, then you must focus on the consistency of your plug-ins or content or the resolution of your images. 
• Having more time may cause the user to lose patience, and may miss your website.

Connect your website with social networking websites (अपनी वेबसाइट को सोशल नेटवर्किंग वेबसाइट के साथ कनेक्ट करें)

• Websites such as Facebook, Twitter, LinkedIn and so on can help you increase your brand awareness and boost online exposure for the website.

How SEO Works? (SEO कैसे काम करता है?)

Working of SEO

• Search engines are built with a spider called crawler. This spider web is available on the internet everywhere and it fulfills a specific duty to search every single data present. 
• Crawler aggregates all relevant information and puts together to recognize whether or not all of the information belongs to a similar category. 
• It also takes into account the algorithms to follow whilst crawling.
• Let's take an example of Google's search engine because it is the most challenging and trending search engine and used by a maximum number of bloggers, organizations that sell online product. 
• Google has a web crawler or web spider that contains a different algorithm that crawls through every single data present on its search engine to check the user's relevance and provide user results accordingly.

Google and SEO

• Simply put, in a library, if you need to access a' Sherlock Homes ' book, the book should ideally be present in the' fictional' section in the' adventures ' subcategory. 
• Similarly, Google has its own library, so if anyone is required to access a website, the website owner should keep it or submit it at a particular address.

Importance of SEO (SEO का महत्व)

• The SEO helps to improve the framework of your website. Regardless of how great your content is but if you don't manipulate as per SEO then even God can't help you with the ranking of your site.
• Search Engine Optimization has the power to create an impeccable web page navigation experience for the user.
• Gaining rank in any search engine increases the reputation of your website and a user can rely on your content with ease.
• Effective optimization reduces the risk of any bug or hacker to get targeted.
• Credibility is taken into account while doing search engine optimization.

Top SEO Techniques to Get Ranked

• We'll learn about the two primary types of SEO techniques in this SEO tutorial, namely' White hat' SEO and' Black hat ' SEO techniques.
• White hat techniques' indicate how well the website has complied with the standards and regulations stated by the search engine as well.
• Black hat techniques ' means website optimization has been done by revoking all guidelines and, if the search engine finds out, it can be banned at any time.
• In this SEO Guide, some of the best search engine optimization strategies we'll learn are...

Boost your user engagement with your website

• To reduce bounce rate of your website make sure to hold the user’s attention.

• Use Bullet Points.
• Use Images.
• Quality Content.
• Conduct Surveys.
• Use SEO Tools.

Use Bullet Points

• Don’t bore the reader with long paragraphs, instead use bullet points, short paragraphs with proper examples for an easy understanding.

Use Images

• It is said that Images speak louder than words, so try to use images wherever possible to enhance your content.

Quality Content

• "Content is the king for your website" should be designed in such a way as to satisfy every user query about this topic. 
• You should not give the user a chance to navigate to some other website for the same content, rather you should give him a good user experience to reduce the bounce rate.

Conduct Surveys

• Use social media platforms to communicate with your target audience. Try to perform surveys to understand your preference, and create and customize it accordingly to provide a user-friendly experience. (अपने लक्षित दर्शकों के साथ संवाद करने के लिए सोशल मीडिया प्लेटफार्मों का उपयोग करें। अपनी पसंद को समझने के लिए सर्वेक्षण करने की कोशिश करें, और उपयोगकर्ता के अनुकूल अनुभव प्रदान करने के लिए इसके अनुसार बनाएं और अनुकूलित करें।)

Use SEO Tools

• It's said if you can calculate it, then you can make it better. 
• Using analytical tools such as the Google Search Console, patterns in Google and the Google Keyword Planner to evaluate where you are missing and build on the basis of this.

SEO Glossary(SEO शब्दावली)

1. SEO– Search Engine Optimization.
2. SERP–It stands for results page of the search engine. The page which contains relevant information about the keywords searched for.
3. Spider–It is a program that crawls to give it a ranking for every single data present on the internet.
4. Meta tag–These are the tags provided in each website's heading section which describes the content in brief.
5. CTR–Clicks by rate (percentage of link-clicks).
6. We discussed the basics of SEO above, let's learn guidelines in this SEO Tutorial

Summary

• We have seen in this SEO tutorial that search engine optimization plays a very significant role in attracting organic traffic to any website. Getting organic traffic is free and demands no money. 
• It is only that the website submission on a search engine should be done properly with relevant content in terms of quality. 
• You need to know about the SEO Tips, after having a thorough understanding of what SEO is. 
• That provides basic SEO do's and don'ts which should be kept in mind when optimizing the website for beginners and professionals.