Business models of e-commerce.

There are mainly 4 types of business models based on transaction party.

Business-to-Consumer (B2C) 

B2C

• In a Business-to-Consumer E-commerce environment, companies sell their online goods to consumers who are the end-users of their products or services.
• Usually, B2C E-commerce webshops have open access for any visitor, meaning that there is no need for a person to login in order to make any product-related inquiry.

Business-to-Business (B2B) 

B2B

• In a Business-to-Business E-commerce environment, companies sell their online goods to other companies without being engaged in sales to consumers.
• In most B2B E-commerce environments entering the webshop will require a login. 
• B2B webshop usually contains customer-specific pricing, customer-specific assortments, and customer-specific discounts.

Consumer-to-Business (C2B) 

C2B

• In a Consumer-to-Business E-commerce environment, consumers usually post their products or services online on which companies can post their bids. 
• A consumer reviews the bids and selects the company that meets his price expectations.

Consumer-to-Consumer (C2C) 

C2C

• In a Consumer-to-Consumer E-commerce environment, consumers sell their online goods to other consumers. 
• A well-known example is eBay.