Cost per Click (CPC)

• Cost Per Click (CPC) is stand for the actual price/money you pay for each click in your pay-per-click (PPC) marketing campaigns(अभियान).
• The cost-per-click (CPC) is the amount which you earn when a user clicks on your advertise(ad) banner each time. 
• The CPC for any ad is determined by the advertiser because some advertisers may pay more per click than others, depending on what they're advertising.

Why CPC is important to you and your PPC campaigns(अभियान)?

• A "click" on one of your PPC text ads or display banner ads represents a visit to your product site where you offer your service.
• Every click on a PPC campaign represents attention from a user/person who is searching for something that you offer on your site. 
• This attention is what you are buying, as an advertiser, so it's important to note two factors...

1. What type of attention you’re going after.
2. How much you’re paying for it.

How to calculate CPC

• For an advertiser, the cost per click will always be less than or equal to your maximum bid,.
• Your actual cost per click is heavily influenced by both you and your closest competitor's ad rank, maximum bid, and Quality Score.

What Is The Average Cost Per Click in AdWords?

• Average CPC mostly depends in the industry and business type, but the average CPC across all industries is about $2. 
• If your average cost per click is higher than these benchmarks, you're basically paying too much.

The Importance of Cost Per Click in Search Advertising

• Cost-per click is important because on it show the number that is going to determine the financial success of your paid search campaigns/advertise and how much AdWords will cost for you which will be suitable for you in marketing.
• Your annul/monthly/half yearly return on investment (whether you're over- or underpaying for each action) will be determined by how much you are paying for per clicks, and by what kind of quality you are getting for that particular investment.
• Since the overall Return on Investment (ROI) of your campaigns is determined by how much you’re paying for clicks and the quality of traffic which is visiting to your site. 
• It is important to think about cost per click in terms of both cost and value.