Video Marketing.

What is Video Marketing?

What is Video Marketing?

• The definition of video marketing is "A video which is used to promote or market your brand, product or service" (एक वीडियो जो आपके ब्रांड, उत्पाद या सेवा को बढ़ावा देने या विपणन करने के लिए उपयोग किया जाता है). 

• Itcan be understand in forms of Customer testimonials videos, videos from live events, how-to videos, explainer videos, corporate training videos, viral (entertainment) videos — the list goes on.
• If a clip is worth a thousand words, then how much more is video worth? That is the cornerstone of video marketing, a forward-looking marketing technique that incorporates video in your marketing campaigns.
• Including establishing customer relationships to supporting the company, services or goods, video marketing can be used for anything. 
• Video marketing can also serve as a tool for sharing how-to's, encouraging consumer testimonials, live-stream activities, and providing viral (entertainment) content.

How Video Marketing Works What is video marketing? 

• Your brand produces videos that promote your business, drive sales, raise awareness of your goods or services or engage your customers in some way or another. 
• It is a bit more complex, in fact. 
• As with many of your marketing strategies, video marketing is driven by data, so you will want to control various metrics and track customer interaction.
• There are some ways which will make your videos to work more for you.

Allocate resources. (संसाधनों का आवंटन।)

• You'll need to allocate some video budget – at least decent equipment, good editing tools, and a video marketing expert (or, better, team) – as well as time to set it up.

Tell your stories.(अपनी कहानियाँ सुनाएँ।)

• Storytelling was never as important as film, so get brainstorming: what stories would you like to tell? When are you going to tell them what?

Engage. (शामिल करें।)

• Only sharing your stories isn't enough; you have to touch your audience when you are doing it. When are you going to make your stories interesting? What is the target going to hook up on?

Keep it short. (छोटा रखें।)

• There is no fixed length for marketing videos (although guidelines do exist), but the general rule is that it is easier for shorter videos. 
• Be ruthless while editing. Cut, cut and kill everything different. Attention spans are short so do the best you can.

Publish. (प्रकाशित करें।)

• Publish videos far and wide range – embedded in your website, uploaded to Google-owned YouTube, and on all your social media channels. 
• Then, promote, promote, promote.

Analyze. (विश्लेषण करे।)

• Track metrics and stats, to determine which videos do the best – and why.

How to Develop a Video Marketing Campaign

• Developing a video marketing strategy is most commonly achieved by performing industry research, strategic analysis and collecting consumer insights into target market. 
• If you have this knowledge, and can shape your plan, the message can be decided.
• We should think more about "What do you want your audience to hear, see and feel? What message are you trying to convey? What is the call to action?" (आप अपने दर्शकों को क्या सुनाना, दिखाना और महसूस कराना चाहते हैं? आप क्या संदेश देने की कोशिश कर रहे हैं? कॉल टू एक्शन क्या है?)
• You will choose a production company after drawing up a plan and designing a image to make a dream come to life. 
• Yes, a Flipcam can be whiped out and a short video made, but consistency is crucial. 
• A well-made video is the crop's milk, growing to the top of today's vast amount of online content available.

Types of Marketing Videos

Before you begin filming, you first need to determine the type of video(s) you want to create. 

1. Demo Videos.
2. Brand Videos.
3. Event Videos.
4. Expert Interviews.
5. Educational or How-To Videos.
6. Explainer Videos.
7. Animated Videos.
8. Case Study and Customer Testimonial Videos.
9. Live Videos.
10. Augmented Reality (AR) Videos.
11. Personalized Messages.

Types Of Video Marketing

1. Demo Videos

• Demo videos show how the technology works — whether that takes us on a tech trip, and how it can be used, or unboxing and checking a physical product.

2. Brand Videos

• Usually, brand videos are produced as part of a broader promotional strategy, highlighting the high-level dream, mission, or goods and services of the company. 
• The goal of brand videos is to create visibility and excitement and draw your target audience to your product.

3. Event Videos

• Is your business hosting a conference, round table discussion, fundraiser, or another type of event? 
• It produce a highlight reel or release interesting interviews and presentations from the gathering.

4. Expert Interviews

• It's a perfect way to create trust and credibility with your target market by securing interviews with internal experts or opinion leaders in your field. 
• Find the influencers of your business — whether or not they share your point of view — have these debates out in front of the media.

5. Educational Videos

• Educational videos can be used to show the viewers something different, or to develop the information they need to grasp the market and strategies better. 
• Your sales and service teams can use these videos as they work with customers, too.

6. Explainer Videos

• This type of video is used to make the viewers understand better why they need the service or product. 
• Many explanator videos concentrate on a fictitious experience of the main buyer character of the business who is grappling with an problem. 
• This person overcomes the problem by adopting or purchasing a solution for the business.

7. Animated Videos

• Animated videos can be a perfect medium for transforming the ideas that are hard to understand and involve clear graphics, or to illustrate an abstract process or object.

8. Case Study and Customer Testimonial Videos

• Your customers deserve to learn that their particular problem will (and will) solve your problem. 
• One of the best ways to prove this is through the creation of case study videos featuring your satisfied, loyal clients. These folks are the best advocates to you. 
• Let them on camera to explain their problems and how you helped the business overcome them.

9. Live Videos

• Live video offers your viewers a special look at your business, behind the scenes. 
• This also attracts longer feeds and higher participation rates — fans spend up to 8.1x more on live streaming than on queue. 
• Interviews, interviews, and events live-stream, while encourage audiences to vote on issues.

10. Augmented Reality (AR) Videos

• With this video form, a physical overlay is applied to what you are seeing in the world at the time. 
• For example, you would direct the camera on your phone to your living room, and AR will allow you to see how a couch looks in space.

11. Personalized Messages

• Video can be a creative way of continuing a conversation or answering someone by email or text. 
• Using HubSpot Video or Loom to film yourself recapping or giving customized feedback on an interesting discussion. 
• These videos give your prospects a delightful, unique moment and can drive them further down the purchase journey.

How to Create a Video for Your Business

1. Planning your video
2. Scripting your video
3. Know your cameras
4. Setting up your studio
5. Preparing yourself
6. Shooting
7. Organizing your footage
8. Editing your video
9. Choosing your music
10. Set and Publish

Steps to Create video

1. Planning Your Video (अपने वीडियो की योजना बनाना)

• Start a conversation about the intent of your video before you install, film, or edit something. 
• And, of course, you'll find yourself in a whirlwind of re-shooting, re-framing, editing ... and wasting a lot of precious time, without a clear purpose agreed by your team.
• Who's your target audience? What buyer persona are you targeting? This may be a segment of your company's typical buyer persona.
• What's the goal? Is it to increase brand awareness? Sell more event tickets? Launch a new product? Ultimately, what do you want your audience to do after watching the video?

2. Scripting Your Video (अपने वीडियो की स्क्रिप्टिंग लिखे )

• Words on paper sound a lot different than they do when read out loud. That is why we urge you to schedule a script read table before you start shooting. 
• Let a few people (writer and talent included) sit with their computers around a table and read through the script several times. 
• If you utter a word differently than what the document prescribes unintentionally, think about it and try modifying the wording to make it sound more normal.

3. Know Your Cameras

• Too many machine anxiety and confusion prevent companies from attempting video marketing. It doesn't have to be daunting to learn to take video though. 
• White balance informs your camera the temperature and light of the setting in which you shoot. All light forms are of various colors. 
• For example, the incandescent bulbs have a very warm color (like what many people put in a lamp). The fluorescent lamps are a little better (if you're reading this in an office, look up). 
• Daylight is still cooler. You have to adjust the white balance of your camera to suit your setup before you start shooting.

4. Setting Up Your Studio

• The more you read, the more you know you need tripods, cameras, microphones and more. 
• Breathe in. Building your studio doesn't have to be overwhelming, with a little know-. 
• Basic gear Shooting usually using a tripod. It should go without saying, but the handheld method that you use for your Snapchat story won't cut it down. 
• Tripods should ensure you keep your shot straight and don't ruin any costly tools in the process.

5. Preparing Yourself

• Video talent reflects a precious opportunity. But with a little coaching (and a decent amount of awkward laughter) in front of the camera, you can help your teams succeed.

6. Shooting

• If you have prepared yourself, you can go to the further step of shooting your video for your desired purpose. 
• You can select the different-2 time duration shoots and after shooting you can combine all the shoots. 

7. Organizing your footage

• It means you can organize all your shooting spans all together to get the perfect video you can modify the video by comparing your video with other videos.

8. Editing your video

• During this step you can customize your video by updating your shoots, backgrounds, white balance brightness etc.

9. Choosing your music

• It is the step where you can select a perfect music, audio or speech for your video to make your video special. It is the most important part of your video making so be serious with it. 

10. Set and Publish

• Now at this final step your can make your necessary approximations to your video like your  video title, appearances, special additions and finally special thanks. 
• After these approximations your are ready to rock on and publishing.  

The Benefits of Video Marketing

Benefits of Video Marketing

Video is a Gold Mine for SEO

• One of the biggest issues when it comes to creating content for some form of digital marketing is search engine optimization. 
• Nonetheless, video marketing provides the digital marketers and company owners with viable SEO solutions. 
• Knowing how video search engines like, and putting them on top of SERP. 
• It increase your ranking of search engines, click-through rates, open levels and conversions. 
• Yet you need to get to your target audience. YouTube is the second largest search engine (with Google second). 
• What's better: Google owns YouTube. And that means a video that is correctly tagged will work well for your SEO.

Video Boosts Conversion Rates (वीडियो रूपांतरण दरें बढ़ाता है)

• A new study showed that after seeing a video presentation of that product, 57 per cent of online customers were more likely to purchase a product they were considering buying. See video below for a sample product explainer.

Video is Easily Accessible (वीडियो को आसानी से प्रयोग किया जा सकता है)

• The video marketing platforms are endless. You call it Facebook, tv advertising, video boards and street marketing. 
• The possibilities are limitless. Consumers can watch on-line content anywhere, anywhere with a smartphone. 
• With conventional, paper marketing, the same is not true. With video you can touch your audience in a cost-effective way, wherever they are.

Video is Effective (वीडियो प्रभावी है)

• Studies indicate that retention rates for both seen and heard details are as high as 80 per cent. 
• For information that is seen, those figures fell to 20 percent, and just 10 percent for information that is heard. The combination of audio and visual is strong.
• Video lets you make a direct appeal through music to a person's brain's emotional heart. 
• You can add a face to a definition, too, with video. Human video-connection is more important than reading information in text. 

Viewer Influence (दर्शक प्रभावी है  )

• A Forbes research indicated that video ads are responsible for 90 per cent of purchase decisions. 
• However, more than 60 percent have reported that videos make them more indulgent towards a brand or company. So it affects people's brand, and vice versa.

Audiences’ Preference (श्रोताओं की पसंद है )

• Viewers tend to watch a video of the product or service, from all forms of digital marketing such as emails, blogs, or social media messages. 
• It is appreciated by the viewer mostly because it offers a brand credibility.

Increased Traffic (ट्रैफिक बढ़ाती है )

• Videos are more appealing than any other form of video, statistically. 
• For eg, a website video explainer is more effective to draw visitors than a lengthy line of text.

Better ROI(Return On Investment) (निवेश पर प्रतिफल बेहतर )

• Perhaps what inspires company owners the most out of the many advantages of video marketing is its ROI generation capability. 
• Moreover, it offers performance not only but at a reduced expense.

Conclusion

Video marketing has become one of today's main video marketing strategies. In comparison, as the above figures and data show, video marketing gives numerous advantages to a business or brand.