Google Analytics

Why Google Analytics? 

• What is the use of website optimization when you don't know what kind of traffic the site will attract? How can you optimize a website if you do not know the needs, tastes, likes and so on of the visitor? 
• There's an old saying, "You can improve it if you can measure it." Google took it to heart and developed a "Google Analytics" tool that measures everything you need to know about a visitor visiting your website. 
• It is a perfect tool which helps to provide valuable information that an SEO needs to know in order to attract traffic. This post will explain Google Analytics tool in detail and will cover everything you need to know about it.

Google Analytic

What is Google Analytics?

• Google Analytics is an online analytics platform in real time, focused on monitoring the traffic on the website. 
• It helps analyze the complete traffic information that is visiting your website. 
• So you can manage your future strategies accordingly.
• Your website is your organization's core, and serves as a platform for judging all of your online marketing campaigns. 
• Google Analytics collects all visitor information that browses your website, such as their age, likes and dislikes, the time they spent on your website, what they did on your website, the bounce rate, etc.
• Google analytics is a cloud-based application. It is a web tool developed by Google that is used to get statistical information of the users who interact with your website.
• It has pie charts, graphs, and a scoreboard that displays all monitored data time to time.
• This tool has many options for displaying results, such as conversions, bounce rate, time intervals on each web page, etc. The information obtained can also be shared using the email option.
• It may also be interlinked with other Google tools such as website optimizer AdWords.
• It is platform based on JavaScript.

How Google Analytics Works

• Google Analytics is more useful for websites based on small and medium sized businesses. 
• It has some downsides which make usage hesitant for more complex websites. 
• It has a page tag JavaScript which collects data from each browser. 
• This page tag has a web bug function named to store all user-based information.

Working of Google Analytic

• There are various users who browse the internet to gather information and Google tracks their different behaviors such as age, amount of keyword searches, time to visit and time spent on a website. 
• All of these can be extracted through Google Analytics.

Why Use Google Analytics

• Google Analytics gathers users ' behavioral patterns before they arrive on your website. 
• It gathers their buying patterns, how much time they spend on a website, their internet links, age, gender, location browsing, etc. 
• Google Analytics also indicates which platform the user is using to reach your website. 
• It can be any websites for social networking, search engines etc. 
• You can use all of this information to design your marketing campaigns and build strategies accordingly.

Google Analytics Tracking Code

• Each website has a Google Analytics tracking code installed that runs through the user's web browser when a user visits your website and Google Analytics tracks all of those java scripted codes and uses them to extract all of the information required. 
• All of these codes are based on cookies from a visitor's browser.

Google Analytics Dimensions and Measures

• Dimensions of Google Analytics are defined as data such as measurable website traffic values, data coming from a different location, channels used while browsing your website. 
• Metrics is a part of the comparison. 
• It compares different attributes which are obtained from different dimensions. 
• It compares values obtained from various geographical locations; people's browsing patterns belong to different age groups, etc.

Summary

Google provides many tools-Google Analytics is one such tool. It provides valuable knowledge, which is useful from a SEO perspective. The other tool you need to be aware of is Google Search Console. This is a great tool which helps to optimize a website and increase traffic. Both the tools have different set of features and are equally important for website optimization. Is there anything you need to learn more about? Ask in the section on comments, and clear up your doubts.