There are mainly 4 types of business models based on transaction party.
Business-to-Consumer (B2C)
 |
| B2C |
- In a Business-to-Consumer E-commerce environment, companies sell their online goods to consumers who are the end-users of their products or services.
- Usually, B2C E-commerce webshops have open access for any visitor, meaning that there is no need for a person to login in order to make any product-related inquiry.
Business-to-Business (B2B)
 |
| B2B |
- In a Business-to-Business E-commerce environment, companies sell their online goods to other companies without being engaged in sales to consumers.
- In most B2B E-commerce environments entering the webshop will require a login.
- B2B webshop usually contains customer-specific pricing, customer-specific assortments, and customer-specific discounts.
Consumer-to-Business (C2B)
 |
| C2B |
- In a Consumer-to-Business E-commerce environment, consumers usually post their products or services online on which companies can post their bids.
- A consumer reviews the bids and selects the company that meets his price expectations.
Consumer-to-Consumer (C2C)
 |
| C2C |
- In a Consumer-to-Consumer E-commerce environment, consumers sell their online goods to other consumers.
- A well-known example is eBay.
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Business models of e-commerce.Business-to-Consumer (B2C)
Business-to-Business (B2B)
Consumer-to-Business (C2B)
Consumer-to-Consumer (C2C)
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