What is Marketing?

• The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
• Marketing is a function of any organisation that remain in constant touch with the organisation’s consumers, find their needs, produce the products that fulfill their needs (By providing right product to the right customer), and build a program of communications to express the organisation’s purposes.
• Marketing refers to activities undertaken by a company to promote the buying or selling of a product or service using any kind of communication medium. 
• Marketing includes advertising, selling, and delivering products to consumers or other businesses. 
• Some marketing is done by affiliates programs on behalf of a company.

The 4 P's mostly required for a great Marketing Process 

1. Product
2. Place.
3. Price
4. Promotion

Some important factors that we must know about marketing

Digital Marketing: 

• Digital marketing is the stream of marketing in which we focuses on developing a planning basically within the digital environment.

Mobile Marketing: 

• Mobile Marketing is a great concept which brings together all  marketing types and actions focused exclusively on mobile platforms (i.e. smartphones and tablets).

Viral Marketing: 

• Having something go viral is every company’s dream. Viral Marketing is like a virus.
• It wildly spreads from one person to the next and is capable of going incredibly far.

Direct Marketing: 

• Direct marketing is a type of management based on direct and two-way communication that seeks to trigger a result by a specific audience.

Email Marketing: 

• Email Marketing is one of the most profitable and cost effective techniques in terms of return. 
• Naturally, it consists of sending emails to your audience, therefore, make sure to also define your segments well.

Performance Marketing: 

• Performance Marketing is a methodology which applies various marketing methods and techniques which guarantees advertisers that they only have to pay for achieved results.

Marketing Strategy

• Strategy is the main task before entering in marketing. A company’s marketing strategy should combine all its objectives into one integrated plan. In other words, it should not focus on one strategy at the expense of others.
• It should use market research data to create its strategy. The company should focus on the ideal product mix to reach the optimum profit potential. The right product mix is also crucial to sustaining the business.
• The best marketing strategy process allows you to specially target your products and services to the ideal buyers most likely to buy.”

• An effective and successful marketing plan depends on a good strategy. A company’s strategy should begin with the setting of objectives that will support its overall aims.
• It then needs to come up with a strategy that allows it to reach these objectives.
• “The strategy may involve research into product or service development, how the product or service will reach the market and how the customers will find out about it.”
• “It will also attempt to define a unique positioning for the product or business to differentiate it from its competitors.”